Sagmeister & Walsh
" Creativity is creating something new. It often involves problem solving to make the solution work based on a set of constraints for an individual projects needs. Often these ideas/solutions come out of making unique & interesting connections between things or showing things in a new perspective." - Jessica Walsh (multidisciplinary designer/art director/co-founder of Sagmeister & Walsh ) " Creativity is the ability to generate an idea, either completely fresh or an interesting combination of existing concepts and the competence to have that idea executed and made real. " - Stefan Sagmeister (designer/co-founder of Sagmeister & Walsh )