Sagmeister & Walsh
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJBg-xWjwN_hX8v0KNN4OhgqnE3jVvoWf6ES1Vx4ZD9PMQNo15FR7ZWvA0V8e_j2B-0SxS3OVko3ze6x39W4X1q2rvqp39IgRIOiboSDu2J9LiSqaaa9ti2sk9xJvF4EhvRhB_jaMpWtWt/s1600/Sagmeister+&+walsh_decoded.jpg)
" Creativity is creating something new. It often involves problem solving to make the solution work based on a set of constraints for an individual projects needs. Often these ideas/solutions come out of making unique & interesting connections between things or showing things in a new perspective."
- Jessica Walsh (multidisciplinary designer/art director/co-founder of Sagmeister & Walsh)
" Creativity is the ability to generate an idea, either completely fresh or an interesting combination of existing concepts and the competence to have that idea executed and made real. "
- Stefan Sagmeister (designer/co-founder of Sagmeister & Walsh)