Creativity Decoded

"All my projects begin with the desire to understand something more completely.  I consider myself in the service of the subjects and feel an obligation to  pursue the material as diligently as possible.  I believe creativity is a product of curiosity and rigor." -  Andrew Zuckerman (filmmaker and photographer)

"I think creativity is curiosity. Creativity is openly being curious,  being interested in something, and taking the initiative in it.  When curiosity reacts with initiative, you have creativity. " - Scott Belsky (Entrepreneur/Author/CEO and Co-Founder of Behance )

"The creative drive is encoded in human DNA. This instinct is key to the survival of our species, and has evolved as we have evolved through the making of stone-tools, to developing language, to producing major works of art. The symbiotic relationship between humans and creativity not only makes our survival possible,  it makes it less boring."  -  Lyndie Greenwood (Actor)