Morten Grønning Nielsen

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"Creativity is the ability to select a delusion, and create something rational of it"

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"I often think of my creative process as two parts. It starts as spontaneous drawings. I draw whatever I have in my mind first, based on the concept of the project. This is more like doodling. After doing so for a while, I start looking at the drawing as a design. That means that I digest the drawing, simplify it, exaggerate, add things and so on. This second part of the process is carefully calculated  and time consuming, compared to the spontaneous first part. At the same time, these two process are important to each other. If one is incomplete, then I will not be satisfied with the result of the design at the end. Everything I design goes through these phases, and I do enjoy both parts of the process in different ways." - Junichi Tsuneoka (illustrator/designer/founder of Stubborn Sideburn )
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