Josh Wool


"Creativity for me is a fairly simple thing, it's not just about finding the first right answer, it's about finding the second, third, or fourth right answer. Sometimes it may be the 50th right answer. We each have our own perspective which has been shaped by what we have seen and experienced, but tapping into real creativity is being able to express your own voice and embracing the process and most importantly making mistakes along the way. 
Failing is a big part of the creative process, so fail big, and learn from it."

- Josh Wool (photographer)