Sagmeister & Walsh

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" Creativity is creating something new. It often involves problem solving to make the solution work based on a set of constraints for an individual projects needs. Often these ideas/solutions come out of making unique & interesting connections between things or showing things in a new perspective."
- Jessica Walsh (multidisciplinary designer/art director/co-founder of Sagmeister & Walsh)

" Creativity is the ability to generate an idea, either completely fresh or an interesting combination of existing concepts and the competence to have that idea executed and made real. "
- Stefan Sagmeister (designer/co-founder of Sagmeister & Walsh)

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