Giles Phelps
" Creativity, underrated by many, over used by the hasty, only truly realised by the few & never as an adjective only ever as a verb. Creativity gave us poison gas, Volkswagens, Jersey Shore, Dark Side of the Moon & the light bulb - but it always does something. Creativity has to have an output & never a byproduct.
It's not the be all or the end all - it is the area in between - Seeing what everyone has seen, but able to arrive at a thinking that has eluded everyone else.
Where we take that thinking is the application of creativity & that's where it gets, messy, sexy, exciting, dirty, thrilling, unexpected & wonderful.~ hopefully..."
-Giles Phelps (creative director & founder of Tommy Spirit)