Creativity Decoded

More and more I feel creativity is a commitment to what you love. When the demons of doubt take over or whenever the stress of life and work bog you down and you feel like turning in, it's the moment you refuse to give it up that's when creativity happens. That commitment is akin to going to the gym or similar: you ache and you hate it and you want to thrown in the towel...but you head over there anyway and lift weights or run that last mile. It's the same in all creative pursuits. It's a privilege to do what you love, even in the little moments we have, so to cherish it is to commit to it. For it's in the sticking with it, and with all the energies and time invested, you do get so much back. And it does bring joy, even if it's fleeting. - Toyin Odutola (Artist)

Photography courtesy Betsy King Creativity is a verb. It's the active decision to choose imagination, passion and intention -  to follow the voice inside that questions and provokes and dreams. -  Erin Loechner (creator of Design For Mankind )

"I often think of my creative process as two parts. It starts as spontaneous drawings. I draw whatever I have in my mind first, based on the concept of the project. This is more like doodling. After doing so for a while, I start looking at the drawing as a design. That means that I digest the drawing, simplify it, exaggerate, add things and so on. This second part of the process is carefully calculated  and time consuming, compared to the spontaneous first part. At the same time, these two process are important to each other. If one is incomplete, then I will not be satisfied with the result of the design at the end. Everything I design goes through these phases, and I do enjoy both parts of the process in different ways." - Junichi Tsuneoka (illustrator/designer/founder of Stubborn Sideburn )

"Creativity is complete enthusiastic surrender" - Matthew Shlian (Paper Engineer)